Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

DJ Sbu is not your ordinary entrepreneur. He was born to be great and refuses to settle for less.

Have you ever wondered what, exactly, goes on inside a successful entrepreneur’s head – how they came up with their ground-breaking ideas, how they turned them into a business, how they handle failure and what it took to get them where they are today? Billionaires Under Construction answers these questions, and more, as it charts the rise and rise of Sibusiso Leope, one of South Africa’s most dynamic entrepreneurs. From his childhood in Tembisa to the global stage as a best-selling DJ, from music mogul and co-owner of TS Records – the label behind some of South Africa’s brightest young stars – and, more recently, the force behind the country’s first black-owned energy drink, Sbu’s story is one of courage, resilience, inspiration and a refusal to let the put-downs stop him. In his own words, "you just can’t stop his go".

Billionaires Under Construction is a blueprint of Sbu’s success; an honest and direct account of the setbacks he’s encountered, including his high profile dismissal from two of South Africa’s most prominent radio stations and his equally notorious run-in with Forbes. Sbu’s handling of these situations shows the triumph of his entrepreneurial spirit and the tenacity of a man who does, indeed, consider himself a billionaire under construction – and won’t stop until his goal has become a reality.

More than this, it’s a handbook to show other entrepreneurs how they can do the same; a slice of motivation to show them that it can be done, and a tool-kit to show them how.